Velvee is the missing conversion layer between inspiration and purchase — a style intelligence layer that turns creator inspiration into intentional purchases, inside the DMs, comments, and voice replies shoppers already live in.
- → 01Social commerce converts at 0.5–1.5% because shoppers won't leave the conversation. The conversion layer has to live inside it.
- → 02Velvee is per-creator agents trained on a creator's catalog, voice, and taste. Pilot creators see ~13× lift over link-in-bio.
- → 03The checkout layer of the next decade is voice. Attribution becomes deterministic: every conversation is a logged edge in the interest graph.
Why does social commerce convert at only 0.5%?
Every existing tool — link-in-bio, tagged products, affiliate dashboards, creator storefronts — assumes the shopper is willing to leave the conversation and complete a transaction somewhere else. They are not.
The ones who do convert at the floor rate of 0.5–1.5% that the industry has quietly accepted as the ceiling. The gap between what creators can inspire and what they can convert is enormous — and it is almost entirely a function of the fact that no one has built the conversion layer inside the conversation itself.
Inspiration lives in the feed.
Millions of high-intent moments every day. Creators are the most trusted product-discovery surface on the internet.
Intent lives in the conversation.
“Where is that from?” is the most valuable question in commerce. Today it goes mostly unanswered — or answered 48 hours too late.
Purchase lives somewhere else.
A landing page. A separate app. A forgotten screenshot. The three surfaces never touch — so most intent never converts.
What does the pilot data say about conversational commerce?
Three patterns that rewrite the map.
The creator wants the agent more than the shopper does.
We assumed creators would be territorial about their voice. They're not. The DM backlog is a source of guilt — they want to help their audience buy; they just can't keep up. An agent that replies in their voice and routes edge cases back to them removes the guilt and adds the revenue. The agent scales the creator's judgment, it doesn't replace it.
Voice is pulling ahead of text faster than we modeled.
Voice-initiated conversations — story reply voice notes, voice DMs, in-app voice queries — are growing as a share of pilot traffic and converting at higher rates than typed ones. Voice compresses the gap between wanting and asking to near zero. The checkout layer of the next decade is going to be spoken, not tapped.
The interest graph compounds faster than the user count.
8,100 users and 4,165 interactions in 14 days isn't a large graph in absolute terms. But because every conversation is high-intent and product-specific, the signal density is orders of magnitude higher than passive browse data. By the third message the agent is already pre-ranking. This is the moat that doesn't show up in a DAU chart.
Questions shoppers and brands keep asking.
What is agentic commerce?
Agentic commerce is shopping executed through AI agents inside conversations rather than on storefronts. A creator's agent answers follower questions, recommends products, and routes to checkout — all without leaving the DM, chat, or voice thread.
How is Velvee different from LTK or ShopMy?
LTK and ShopMy are affiliate link-in-bio tools. Velvee replaces link-in-bio with a per-creator agent that answers shoppers conversationally in the creator's own voice, recommends from their real catalog, and attributes every purchase deterministically.
Why does social commerce convert at only 0.5%?
Because the conversion point is the wrong primitive. Shoppers ask in the conversation but have to leave it to transact — through a link-in-bio or storefront page. Most intent evaporates in the handoff.
What does voice checkout mean?
Voice checkout is buying by speaking — "get me that dress from Friday's post," "something for a summer wedding in LA" — and having the agent return the right products ready to purchase. Velvee is rolling it out with design-partner brands first.
How does Velvee attribute purchases to creators?
Deterministically. Every conversation is a logged edge between shopper, creator, product, and outcome. No modeled attribution, no UTM guesswork — the checkout record is the audit trail.